“Hello Hair Joy” is a vibrant campaign for Pantogar that celebrates the emotional freedom and confidence of having healthy, beautiful hair—turning hair regrowth into a story of personal joy and empowerment.


Director, DoP and Photographer: Shai Levy


Client: Pantogar / Merz
Agency: Edelman
Production Agency: Maximilian Stedtfeld @ picter.com
Producer: Christian Berg @ Edelman
Creative Director: Joy Chakravorty @ Edelman
Production: Federico Grosso
Editor: Julia Crescitelli
Music and Sound Design: Dorian Behner
Grading: Alen Jelic
candid shot of a woman looking back in a convertible. her hair blow in the wind.
candid shot of a woman in the gym, holding her hair
candid shot of a woman in a gym, her hair flies in the air
candid shot of a woman in the rain, looking back, her hair blows in the air
hair loss campaign for Pantogar, photography and direction by Shai Levy
hair loss campaign for Pantogar, photography and direction by Shai Levy
hair loss campaign for Pantogar, photography and direction by Shai Levy
hair loss campaign for Pantogar, photography and direction by Shai Levy
hair loss campaign for Pantogar, photography and direction by Shai Levy
hair loss campaign for Pantogar, photography and direction by Shai Levy

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